About Play and Play

Welcome to your NEW local online toyshop!

Serving communities in and around North West London


Play and Play

Between us we have decades of experience professionally working with children in education, play and toy making. As parents, we are also well aware how difficult it can be to find alternatives to screens.

We are now concentrating all this knowledge into PlayandPlay, a toy shop that will introduce some of the best toys and games around. Toys to entertain and help develop young minds.

And of course, we will only sell toys that are safety tested to EN71 standards.

We have decided to launch in the midst of the Coronavirus as we wanted to ensure that children who are having to spend so much time indoors can still nourish their mental, social and physical development.

We hope that you like our shop and collections –and  we welcome any feedback

With best wishes and best health



Alison is an early years class teacher and music teaching specialist at primary and nursery level.  She is passionate about the immense value of learning through play  – she is often seen with a puppet during classes and as a music teacher believes that there is nothing that can’t be taught through a song!

Alison created a full PSHE learning resource with songs and class activities with puppets in the starring roles!



Rob has worked in the Toy Industry for 18 years, helping to create and market safe and fun toys; many of them winning industry awards and high praise from play experts. Observing children at play and sales knowledge gives him a deep insight as to what makes a toy engaging and successful with children. Extensive knowledge of Toy Safety Requirements (EN71) guides his product selection for added peace of mind.

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