Toys for Smiles

We’re sending NEW toys to kids in Hospital

Campaign ends Sunday 5 July!!

 UPDATE: 3 July 2020

We now have over £3000 of toys and donations. We are blown away by your generosity. Thank you! xxx

 UPDATE: 17 June 2020 We now have over £1300 of toys and donations. This is incredible and will bring so many more smiles! Thank you! xxx

 UPDATE: 10 June 2020: We now have over £700 of toys and donations AND the amazing kids charity Camp Simcha is supporting the campaign too! THANK YOU ALL!

UPDATE: 4 June 2020: The campaign has now raised over £500 in donations and brand-new toys  Thank you!!

UPDATE: 28 May 2020 :In just over one day since launch, the campaign has raised over £250 in donations.  Thank you!!



Play and Play is delighted to be supporting Laura Bloomberg's campaign to buy new toys for young children who are on a hospital ward. It is now being supported by the wonderful and highly respected charity, Camp Simcha who are already supporting seriously ill children up and down the country.

Unfortunately, because of Covid19 hospitals have had to throw away all toys and need to replenish them. This will help bring the children some joy whilst dealing with their personal health situation.

If you are able to, please consider buying a gift here or making donations towards buying toys and other items that will help brighten their day.

On top of your gift, Play and Play toyshop will deliver the toys and donate £5 of extra toys for every £30 spent on this site.

Donating on this website

If you choose a toy from this site, please add discount code SMILES at checkout. This removes delivery charges and there is no minimum spend

    A Note on Shipping Address 

    If you use the SMILES code we will know to deliver the toys directly to the children. You can still use your own address for shipping to make it quicker to check out or use PayPal. 

      If you wish, you can also write in the comment box to send any message to Laura or the child receiving this gift.

      Links to products here- these will add the discount code automatically:

      Toys under £12

      Toys from £12-£22

      All products

      Prefer to just give money...use the Go Fund Me page

      If you can't decide what to buy you can make any donation at the Go Fund Me page here 

      Getting the right toys to the right children! If buying from this site, Toys for Smiles will liaise with the hospital Nurses to ensure that the children get the toys they need. If they ask for anything different, we guarantee that the toys given will be the same or of greater value than your donation.

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